So, encouraging people to buy more and overspend is one of the retail sector´s greatest achievements. In actual fact, people are super easy to manipulate: everyone likes to feel that they have picked up a bargain, got something for free, or better still, that they have saved money.
In fact, the power of the ‘sales’ sign can not be underestimated, and it´s a tragic shame that we aren´t as generous with our cash, when the sign says: Please help people in need.
Thankfully, I can´t stand shopping, so I avoided Black Friday and went to my local second-hand book shop and spent 30 minutes smelling hardbacks, reading the spines, and tutting in contempt about the number of cookery books that have been published. Unfortunately for the shop owner, a wonderfully helpful and cheerful woman, I left empty-handed.
I am a bookworm. I was brought up surrounded by books, and I have always be keen on reading, touching and smelling books. Although my tastes have changed over the years, I still try to read as much as possible.
I´m usually given a book or two for Christmas. And, one disastrous year, under the family Christmas tree, there was a book on trout fishing for me. I thought, Santa, are you’re pulling my leg, did you not get my letter?
This year I have been a very good girl, and I would be over the moon and very grateful if you could give me a 1967 Aston Martin Volante. My brother, on the other hand, has been a very bad boy this year, and he deserves some maths homework or a pair of rubber gloves.
Lots of kisses to the little elf helpers.
P.S. I can´t stand red, so would you mind giving me a green or blue Volante?