So, encouraging people to buy more and overspend is one of the retail sector´s greatest achievements. In actual fact, people are super easy to manipulate: everyone likes to feel that they have picked up a bargain, got something for free, or better still, that they have saved money.
In fact, the power of the ‘sales’ sign can not be underestimated, and it´s a tragic shame that we aren´t as generous with our cash, when the sign says: Please help people in need.
Thankfully, I can´t stand shopping, so I avoided Black Friday and went to my local second-hand book shop and spent 30 minutes smelling hardbacks, reading the spines, and tutting in contempt about the number of cookery books that have been published. Unfortunately for the shop owner, a wonderfully helpful and cheerful woman, I left empty-handed.