The University of East Anglia is undergoing research into what people think about the term, British values:
Channel 4’s recent programme My Week as a Muslim, in which a non-Muslim woman lived with a Pakistani family for a week, was a reminder of the ongoing curiosity about Muslim life in British society. The programme was criticised for its use of “brownfacing” as the woman wore dark make-up and a hijab to appear Pakistani – highlighting the resilience of assumptions that British Muslims are non-white or somehow non-British.