You can use the phrasal verb: to take off, when you remove clothes or when a plane departs the runway at an airport.
However, to take off, is also used to describe something that becomes successful or popular very quickly. For example, the British slogan: ‘Keep Calm and……… ( drink a mojito or eat a tapa or love Málaga , for example)……. has taken off in Málaga over the last few years.
Inglés Málaga 